Don’t Underestimate the “Service” in “Software as a Service”

As a provider of on-demand budgeting and planning solutions, we are both a consumer of Software as a Service solutions as well as provider. That reality drives home the importance of the service aspect of SaaS.

We rely on a diverse range of SaaS-based solutions, including our own, to drive our business. Whether it’s web collaboration, sales and marketing automation, or budgeting and planning, we rely on our SaaS vendors to be both service providers and solution experts. For example, I am directly involved in the use of web marketing-related SaaS solutions. I also have a confession, I am not a marketing person by either training or experience; I’m an accountant. I welcome all the help and expertise I can get as it relates to web site design, delivery techniques and measurement. The companies that provide our marketing-related SaaS solutions are my trusted advisors. They are teaching me web marketing, helping me look like I know what I’m doing and increasing web traffic.

In addition (don’t cringe when I say this), my software implementations are never complete. In the case of our SaaS marketing tools, we bought the service with one objective in mind but in reality, we have since implemented it to solve six additional objectives. We didn’t plan to use the solution nor did we think we could use it for an additional five objectives when we signed up for the service. Our SaaS marketing solution provider helped us every step of the way to extract more value from their solution. We see the same thing with our customers. They start using our product for streamlining the monthly financial close process, or automating their budgeting process and over time have implemented it for continuous planning, XBRL reporting, IFRS reporting and strategic management. And our support group is providing the additional expertise to support our customers’ further implementations.

We believe that providers of SaaS-based business solutions must put service into the solution as much as the technology and theory. If we are to ever ascend to the leadership of specific solution categories, we need to become “trusted advisors” and sherpas.

To borrow an old adage, SaaS vendors need to teach clients to fish, so they can feed themselves. SaaS expert Jeff Kaplan has some thoughtful comments on the subject. (Do a text search for ‘SaaS Primer’ and follow the link to a white paper, “CIO’s Guide to Software as a Service.” No registration is required.)

Microsoft Performance Point and SAP SRC Users Learn Why SaaS Shines When the Sunset Comes

What do you do when your software vendor notifies you that their software application, the one you have been using for years, will be “Sunsetted.” Sunsetting is a term used in the software industry to describe a software application that will no longer be sold to new customers and is in the process of being retired by the vendor. The communication from vendor to customer includes terms like “top priority” and “our valued customers,” but the announcement usually implies a reduction in support resources, the end to product updates, a corresponding halt to innovation, and sometimes higher maintenance fees. The clock starts ticking on both the continued use of the application and your internal processes.

The alternative offered by the vendor is typically a more expensive and complex solution whose only similarity to the application you are currently using is the vendor or product name. As an example, Microsoft Performance Point and SAP SRC users have been sent “sunset” notices for their performance management and budgeting solutions. To users of sunset software applications, welcome to the new economy, where the benefits and value proposition of Software-as-a-Service (SaaS) has found a new audience.

SaaS or on-demand solutions offer an excellent alternative to businesses facing the software sunset for one or more legacy, on-premise applications. Because on-demand applications offer a single version of their solution to customers, there is a constant flow of innovation delivered with a philosophy of “upgrade every customer to every new release at no incremental cost,” so that all the benefits of innovation are available.

Businesses that have been notified that their software applications are being sunsetted will be surprised to find a number of advantages in on-demand solutions, such as fast-time-to-value. Today there is a rich assortment of on-demand solutions available, including those offered by leading providers like salesforce.com, SuccessFactors, NetSuite, Workday and Host Analytics. These vendors provide customers with key business solutions that are cost-effective, easy to implement, functionally rich, current and highly reliable. In some cases, the cost of using an on-demand solution will be less expensive than the 22% yearly maintenance fee charged for some on-premise and legacy software applications.

Another benefit is in the on-demand “per user per month” model that eliminates the need to purchase huge user licenses and maintenance contracts (whether you need them now or not). In an economic climate that is seeing a reduction in the need for application user seats, the SaaS per-user-per-month subscription model is a welcomed alternative to the classic, “maximize the number of users licensed” pricing practices of the on-premise and legacy software world.

Clearly, it is never a good day when you get the dreaded software sunset notice from your vendor. Fortunately, SaaS-based on-demand solutions are available to help companies make a timely and cost-effective transition away from on-premise and legacy applications. There’s a new star shining in the sunset of legacy software, and its name is ‘SaaS.’